Heinz Foods South Africa combines HJ Heinz’s iconic international brand portfolio with Pioneer Foods’ local market expertise, technology, and distribution strength. Heinz is a global, US-based food company with leading market positions in more than 50 countries, and its brands are recognised worldwide for quality, convenience, and great taste.
The South African portfolio includes flagship products such as Heinz Tomato Ketchup, Heinz Baked Beans, Soups and 2-Minute Noodles, alongside Wellington’s sauces and chutneys, John West canned seafood, HP and Lea & Perrins sauces, and the Today and Mama’s frozen food ranges.
REIMAGINATION executed multiple brand and product campaigns across key SKUs, delivering packaging design, in-store point-of-sale activations, promotional concepts, product stand designs, and print media—driving visibility, engagement, and shelf impact across retail environments.