Lenmed is a leading private hospital group with a strong presence across South Africa, delivering accessible, quality healthcare rooted in compassion, community, and clinical excellence. With a diverse patient base and a wide range of healthcare services, the brand plays an important role in supporting both preventative care and specialised medical treatment.
REIMAGINATION was appointed to support Lenmed through the development and implementation of a suite of branded communication and marketing collateral. The brief focused on strengthening brand consistency while ensuring messaging remained clear, human-centred, and approachable across a variety of patient-facing and professional environments.
The scope of work included campaign concepts, outdoor advertising, digital screens, event and conference collateral, internal communications, printed and branded assets for community initiatives. Each execution was designed to align with Lenmed’s visual identity while adapting seamlessly across formats and touchpoints, ensuring clarity, accessibility, and relevance in both clinical and public-facing spaces.
