Established in 1981, LSL Consulting is a specialist consulting engineering and project management firm operating across materials handling, process engineering, steel plants, synfuel, and power generation industries.
The company services clients within coal, mineral sands, iron ore, gold, platinum, and manganese sectors.
REIMAGINATION was tasked with rebranding and repositioning the business to reflect its technical expertise and industry leadership. The scope included a new logo, refined brand architecture social and the creation of comprehensive marketing collateral.
The marketing communications rollout is currently work in progress, with a strong focus on clarity, credibility, and long-term brand growth.